Doing business has never been easy. Franchising has been around for a long time. However, the number of people participating in the model is not really large. Let’s learn more about this model with Pull’s Coffee!
1, Using an established brand
A successful brand will have a certain position in the hearts of consumers. Franchise models are often strict in the operation process. From quality management to product origin to ensure system consistency.
Building a brand and affirming reputation in the market takes a lot of time and effort. When receiving a franchise, we will be given the right to use the brand. Then we just need to start doing business in accordance with the common goal. We do not need to spend time shaping the brand in the market.
2, Have a certain number of customers
Most of us will trust and choose a reputable franchise brand. Especially a brand that is well-known in many different markets. The brand already has a customer base. Therefore, it helps us reduce difficulties in the early stages of business.
This is the biggest benefit that we will receive when participating in franchising. Because the trust and loyalty of regular customers is extremely important. This will help the business be more effective, bringing more profits.
3, Be accompanied and supported by the brand’s Marketing programs and campaigns
When franchising, you will benefit from the Marketing campaigns. The brand’s support team will accompany you in building promotional and marketing strategies, etc.
Successful communication activities will bring certain attraction and influence. At that time, the image of your store will also be increasingly enhanced.
4, Benefits when buying raw materials and ready-made recipes from the franchisor.
The difference in brand positioning is the products and services. After franchising, we will be provided with exclusive products from the brand. At the same time, we will benefit from preferential and support programs. Especially when buying products and raw materials from the franchisor. We will not need to worry, or spend time and effort on finding good, reputable and quality product lines to do business.
When receiving the franchise, we will also be trained on the recipes, management processes, etc. All of which have been tested and operated in practice at other stores in the chain.
5, Save time and costs.
The franchisor will also provide legal support activities. For example, legal advice, design standards, financial procedures, etc. All are fully supported by a team of experienced staff.
When applying an existing business model, we will shorten the time to learn and test. Especially minimize risks during operation. A strict management process helps the shop quickly adapt to business stages. Maintain a stable pace in the face of sudden changes in the market. Especially customer trends and avoid affecting revenue, …
6, Franchising or opening a shop yourself
All of the above are advantages, difficulties and disadvantages may occur such as:
- Required to follow certain standards
- Many binding terms
- Limited personalization → limited creativity
The above are the opportunities and difficulties when choosing a franchise. Consider your goals to choose the most suitable business model!
Contact Pull’s Coffee for support and advice on the most optimal and suitable business models.
